Being Effective Online

Online tipsHaving an effective online presence is as important as simply being online.

Being online will bring some likes and friends, but that  activity will come from people who already know you or from your family and friends. What you want is an online presence that creates awareness of your business, or educational efforts in our case, and keeps that customer coming back for more. The goal is to make your customer a lifetime ambassador for your business.

Part of our Power of Business effort has been to get first-hand experience on reaching those goals. This video is a first report on our initial efforts as we develop platforms and writing titles that sell. Examples of what we learned are shared plus you get a peek at the on-going effort where we look at the power of Facebook and the Facebook ad.

Online is huge and it matters. Getting found though is often the issue. Just today I read that 2 million blog posts are put online each day. Add that to all of the tweets, posts, pictures, and videos posted, you can see why you need to focus on being efficient and effective in your online efforts.

In the video various types of content formats are discussed. Here at Power of Business we curate content, offer videos, do our monthly chats, provide some short fact sheets, and, of course, our blog.

Admittedly getting online is a scary undertaking. This is where a team can help you out as can a personal learning network. Dipping your toe into the online world may mean finding people you can learn from. There is nothing wrong with lurking and learning.  In time, you can begin to ask questions.

An effective online presence means you need to write, think and act differently. People want information quickly and they are typically focused on one problem at a time. You also need to offer some fun and flair. At times you may feel more like an entertainer than an educator. You also need to be flexible and be able to change quickly.

So get online. Engage and network with your customer base. Enhance their online experience. It builds your bottom line!!

Find the Powerpoint slides here at “Are We Entrepreneurs?”


How Do You Define Your Professional Self?

Question mark

Photo (CC 2.0 – Attribution, Sharealike) by Stefan, on Flickr

Do you own a business? Then let me ask you a question. If I were to ask you to categorize yourself into only one category, what would you call yourself?

Think about the terms you use when you introduce yourself or when someone else introduces you. Who do you say you are. Who do others say you are?

Easy right? The reality is that there are lots of choices and different agencies and writers use different titles.  And there is no clear cut division so things get very messy. It’s typically impossible to compare one one group with another or one report to another.

So let’s here from you.  Put your answer in the comment box or send it to me at: .

I am providing some examples but feel free to use some other category. Many of you might see yourself in two or more categories but give us one category that best fits.  If you want to add some additional comments, please do so.

If you are not a business owner, please share this with those who are.

Examples typically seen include:

  • small business owner
  • entrepreneur
  • sole proprietor
  • self-employed
  • solepreneur
  • family business owner
  • main street business owner
  • retailer
  • home-based business
  • business owner
  • life-style entrepreneur
  • ?????

So which one are you?

Trends Influencing Your Small Business

It is important to remain aware of and be prepared to respond to trends that may influence your business.

Dr. Connie Reimers-Hild took some time to look at three mega-trends she views as influencing rural, small businesses. Watch the first of her videos that examines the gig-economy.

What’s the gig-economy? It is many things but one element is self-employment, or freelancing in her terminology. Her information shows this is a rapidly growing trend.

So take a look. Read more about it here.

And then take a few moments to think about how this and the two other trends, Living with Purpose and Meaning and The Decentralized Marketplace, are and will continue to influence your business.