Yes, it is possible to grow your business while having fun. One way to do it? Throw a Twitter Party!
A Twitter Party creates an experience to engage your clients and prospective customers. Twitter Parties can build your online presence, market your enterprise and expand your brand.
Use Twitter Parties to connect with your audience, discuss timely topics and present information about your products and services
Join Alyssa Dye, Nebraska Extension Intern and entrepreneur, as she discusses setting up a Twitter Party while providing strategies designed to make your Twitter Party a success!
To learn more about Alyssa, go to https://www.youtube.com/watch?v=pW9bxBUnQpE
Register for the Twitter Party event at: http://go.unl.edu/friday15registration
Missed previous events?
Check out the Power of Business YouTube channel https://www.youtube.com/user/PowerofBusiness
or the “Friday 15 tab at Power of Business. http://powerofbusiness.net/
While you are on the site, sign up to receive reminders for monthly chats and a newsletter designed to grow your business!
“See you” on later today at 11:15 AM CT!
Competition (CC) Bob B. Brown (bit.ly1o2905w), on Flickr
If asked, many business advisors would say starting a business around food is probably the most common request they get.
Why is it so popular? One reason is that friends and relatives often comment on how much they enjoy a certain item and encourage that person to start a business. It may come from a long-standing family recipe or something the person spent hours working on. Food reminds us of our heritage and our years growing up. It also can take us to new places. We can be easily engaged as a consumer in our food and beverage experiences, yet we can also look at it as something we can grab quickly that will keep us going until we can take a longer break. Today we hear about local food, slow food, and all sorts of suggestions on how to change our diets for more energy and better health.
Yet making it in the food business is difficult. In grocery stores along some 20,000 new items hit the shelves every year. That number does not take into account the new restaurants opening each year, the recent trend of food trucks, and more and more farmers markets and consumer trade shows where food booths are plentiful in numbers.
So can you make it as a food entrepreneur? Yes. Will it be easy? No. One of the first things such small business owners need to realize is that making a batch of something at home is nothing like doing it on a commercial basis. For one thing, doing as a business means needing a commercial kitchen or having a co-packer produce it for you.
You can find resources to help you get started. The Cooperative Extension Service in many states has materials on starting a business. If you have been a regular attendee of our Power of Business First Friday chats, you will have heard from several food based businesses. (past chats are archived here.) At North Dakota State University Extension Service, we have: Food Entrepreneur: Your Resource Guide to the Food Industry. Oklahoma State University, through its Food and Agricultural Products Center, and Penn State offer regular trainings for startup companies.
Selling online is one approach that many food entrepreneurs consider. If that interests you, check out these two resources from University of Nebraska Extension and NDSU Extension:
You also can find bloggers and other online sources of information. One blogger I follow is Jennifer Lewis, Small Food Business. Two recent articles that I enjoyed looked at convenience store food sales and where people go to buy specialty foods.
The challenges are great. Remember though there are resources available.
It won’t be easy. On many days you will want to give up. Planning, passion and persistence plus knowing your market and getting your product in front of that targeted group of people are keys to making your food idea a business success.
Are you thinking of taking the leap and turning your hobby into a business? Then listen to Becky Mannon, Bears-n-Woods, discuss her journey in doing so. Listen to her passion and what helped her decide she was ready and it was time to make the move.
As the conversation notes, she worked on her idea for 15 years developing a unique, quality product. This also allowed her to build a customer base who were willing to spread the word, some of the best marketing you can get.
Becky discusses how developing a business plan made her think about the steps she would need to take. It also was a reference and a reminder of her eventual goal. An audience was identified and she could begin to consider things like pricing, production, etc. She now is looking forward to adding to her first initial product line with another complementary item.
Additional resources are available for the aspiring and existing small business owner at Power of Business. Get access to additional conversations with other business owners and more tips. And make sure to tune in on the first Friday of every month at 12:15 ET. Click here to register.
Are you thinking of “taking the leap?” Is it time? Becky encourages people to consider it and comments, “there is nothing like it.”
Photo (CC) by One Stock Way, on Flickr
This post may bring a few smiles and maybe some chuckles. I know when I read it a smile came to my face.
I also suspect that several of you will say, “I could have thought of that.” How many times haven’t you seen a new product only to proclaim, “I had that idea,” or that you had already saw this was a need.
So what was this idea? The Tooshlights © story can be found in the Sept issue of Entrepreneur, p.82. We have all been there, entering a public bathroom only to wonder what stall is open. Did we ever dream of developing traffic lights? And what really caught my interest was their plan to add an app (what would we do with out our mobile devices) to get a sense of how busy the bathrooms are at any one time.
Business ideas. For many potential entrepreneurs coming up with an idea is the hardest thing to do. This article represents just one way to do it, we experience it.
A way I recommend for rural business owners is to take a ride. Go to several towns that sort of match where you live. Drive around and see where the lines are long. Each one of those might be something you could duplicate in your town.
The challenge is being creative and looking at the world in a different way. Ask yourself what might be. It means opening your eyes and ears and all your other senses. Perhaps more crucial, it means opening your mind to what might be.
What brings out creativity? That varies by person. In terms of opportunities, it can be anytime and anywhere. You just need to be ready to see the possibilities.
Most ideas, in fact probably very few, are not huge leaps forward or even little jumps. Many represent just a small step at taking something and improving it. Think about how brooms have and continue to change. It seems simple enough but they continue to evolve.
So looking for an opportunity? Open your senses and let your mind wander around the possibilities we come across.