Engaging Small-business Customers with Facebook Contests

Social media rules in terms of marketing options. And Facebook is the king of social media.

Okay, those are bold statements and many would disagree. Yet the numbers are continuing to show that these statements, if not true today, can well be expected to be the case within one or two years.

So how does a small-business owner take advantage of this trend?

While there are lots of options, GROW Nebraska connected with Connie Hancock and Jenny Nixon, UNL Extension educators, to provide this session on how doing Facebook contests can attract and engage customers.

In the webinar, you will learn about the basics of branding and establishing your online image. You are then walked through some of the key elements for having a successful contests as well as some of the things not to do.

Examples of contests are used throughout the presentation. The idea of messages and what makes a good message is discussed.

If you are thinking of Facebook contests as an opportunity, or want to expand your expertise in running such events, then pull up a chair.

Marketing is changing. Social media is growing. And there is a good chance, Facebook should be part of your mix.

Use of Online Marketing for Ag Enterprises

Online marketing tools and techniques are rapidly growing in use.

Yet the use of such tools among rural business owners and small agricultural business owners has not kept up with the national trends. These businesses tend to continue their use of more traditional marketing tools.

The Center for Rural Enterprise Engagement at Kansas State University has taken a look at this issue among the green industry businesses including garden centers, nurseries, and landscape operations. In this webinar, they discuss their findings and offer ideas on how rural small-business owners can make the best use of online marketing. 

Dr. James Barnes Talks Facebook and Facebook Ads

In our December Friday 15, Dr. James Barnes, Mississippi State University Extension, discussed Facebook and Facebook Ads for your business.

In her introduction of James and the topic, Jenny Nixon, moderator and Extension Educator with University of Nebraska, mentioned that 50% of people online have a Facebook account. This means potentially great opportunities by having your business on this social media platform.

In his chat, James mentioned the need to have your Facebook page up and running well before you started using any ads. Some of the components necessary include fresh and engaging content, good images, and changing, diversified content. He said that a 30-day calendar, at a minimum, of planned content was important.

Once a business owner gets ready to run ads, he or she need to know their budget, should start small, set goals and monitor the metrics, especially impressions, reach, and frequency. Also, there needs to be a consistent core message

Finally, Dr. Barnes mentioned that a business Facebook page cannot just be sell, sell, sell. There needs to be a flow of information, tips, contests, and other items that will keep people engaged.

You can find more resources about the Mississippi “Bricks to Clicks” effort including a variety of publications at: http://www.msbrickstoclicks.com/pubilcations.html . One specific publication looks at the economic benefits of Facebook marketing.

Dr. Barnes mentioned that the rules and opportunities for Facebook, and other social media platforms, are always changing. For example, Facebook has just recently added the opportunity to add a shopping cart on your Facebook page.

Facebook and Facebook ads can be a great marketing tool for your business. But like any other tool, it must be done right and an integrated part of the overall marketing plan.