Traditional Marketing

 Today startup and small business owner can be overwhelmed by the idea of marketing. And online marketing opportunities have just added to the confusion. Common issues include where to market, what tools to use, how often to marketing Sale sign - and what the level of the marketing budget.

The visibility of your business may seem insignificant, but it is a key factor to the success of many enterprises. “Being visible comes in many ways,” says Glenn Muske, the North Dakota State University Extension Service’s rural and agribusiness enterprise development specialist. “Today we hear a great deal about your online visibility. Plus, you have visibility, in a sense, when people know your name and that you exist.”

The visibility of your business may seem insignificant, but it is a key factor to the success of many enterprises. “Being visible comes in many ways,” says Glenn Muske, the North Dakota State University Extension Service’s rural and agribusiness enterprise development specialist. “Today we hear a great deal about your online visibility. Plus, you have visibility, in a sense, when people know your name and that you exist.”  Read more on Being Visible Through Marketing

Retain Your Solid Customers Retaining your existing customer base is one key to the long-term growth and success of your business. “It is crucial that the business owners think not just short term, or what did customer X buy from me today,” says (insert local name, title and county office). “Instead, every customer should be viewed from the perspective of how much he or she will buy from me in the next five, 10 or 20 years.  Read more on Retaining Customers

Have you tasted something, then told the cook, “You should sell that.”? Or maybe someone has said that to you. This simple comment might just be the idea for a new business. “Individuals who make good food often are encouraged to start a business selling that product,” says Glenn Muske, the North Dakota State University Extension Service’s rural and agribusiness enterprise development specialist. “These businesses may have a strong start, but once local demand is met, the business owner has no other market. He or she may have some luck with word-of-mouth, but that only goes so far in developing a solid, ongoing business.”  Read more on Marketing 101

There are unique ways to market the food we produce and to describe an experience.  Learning how to communicate with these audiences takes a special skill.  For more information on marketing for Farmers Markets, Direct Marketing of Specialty Foods and AgriTourism – click here.