Learn tips and tools to help food-based (and any other small business) entrepreneurs take an objective view of the marketing channels they use for their products.
Ideas are shared on how a business owner can evaluate market channels. A tool and guide are offered to help the owner in the process. This tool has been field-tested and is included in the Guide to Market Channel Selection. This can be found at Cornell Small Farms Program General Marketing Resources: Marketing Guide: Where and How to Market Your Products
The guide, based on case studies, helps producers identify which marketing channels best fit their profit and business goals. It also helps producers formulate prices, product mix, and order minimums for a given channel to deliver desired returns.