Tips for Getting Online

Friday 15 – Live Chat – April 2, 2014

Courtney Rodgers from BoutiqueWindow.com
Watch the recording on Successful Tips for Getting Online

Making decisions about going online just got easier with tips shared by Courtney Rodgers!  She provides real life experiences about how to go about getting your business online!


Article written by Courtney Rodgers, co-founder of Boutique Window, the online marketing tool for indie retailers. Boutique Window make creating an engaging online presence simple with pre-designed social posts, an easy email builder and a beautiful online showroom.

Botique Window on various devices

The two most common problems I see are not knowing where to start, and failing to spread the word after things get started.

There are so social networks and website tools available. If you try to jump into everything all at once you’ll end up overwhelmed. If you aren’t doing anything online I typically recommend starting with a simple website, a Facebook page, claiming your Google Places Business page.

You should think of your website as your digital showroom window or store front. It needs to provide customers with all the same information. Where are you located? When are you open? And most importantly, what do you sell and how do you help your customers? Make sure your address, store hours and contact information are clearly stated and kept current. You should also provide potential customers with clear and accurate information on what you offer. If you’re a retail store, show off your new arrivals. If you offer a service, provide clear details on what you do for your customers and what makes you different from your competition.

Take a look at this article for more information on what you should be thinking through as you plan your website: http://www.boutiquewindow.com/blog/articles/why-do-i-need-a-website-and-why-isnt-facebook-enough/

Facebook is a way for interested customers to stay connected to your business and receive periodic updates about current events like sales, promotions or new merchandise. To get started, I recommend that businesses post to their walls at least 3 times per week. This should be a mix of promotional or marketing content about your business and fun or educational content that your customers will value. If you’re having trouble figuring out what to say, services like Boutique Window (http://www.boutiquewindow.com) provide pre-designed and pre-written content suggestions for small businesses.

If you don’t have a Facebook Page for your business, you can get started here: https://www.facebook.com/business/

Claiming your Google Places Business page will make sure that Google provides accurate location and contact information when people search for your business. Make sure you update this information when it changes.

You can claim your Google Places Business page here: https://www.google.com/business/placesforbusiness/‎

Once those are set up, you need to make sure you’re letting people know that they can find you online, especially on Facebook. Tell your existing customers during checkout. Share the news out to on your personal social media pages and encourage your family and friends to follow your new page.


More resources from Boutique Window:

Key Ingredients to Promoting your Brick and Mortar Store Online: http://www.boutiquewindow.com/blog/articles/key-ingredients-to-promoting-your-brick-and-mortar-store-online/

Facebook Tips, Tricks and Tutorials: http://www.boutiquewindow.com/blog/labels/facebook/

Pinterest 101: http://www.boutiquewindow.com/blog/articles/pinterest-101-getting-started/

Article written by Courtney Rodgers, co-founder of Boutique Window, the online marketing tool for indie retailers. Boutique Window make creating an engaging online presence simple with pre-designed social posts, an easy email builder and a beautiful online showroom.