In our December Friday 15, Dr. James Barnes, Mississippi State University Extension, discussed Facebook and Facebook Ads for your business.
In her introduction of James and the topic, Jenny Nixon, moderator and Extension Educator with University of Nebraska, mentioned that 50% of people online have a Facebook account. This means potentially great opportunities by having your business on this social media platform.
In his chat, James mentioned the need to have your Facebook page up and running well before you started using any ads. Some of the components necessary include fresh and engaging content, good images, and changing, diversified content. He said that a 30-day calendar, at a minimum, of planned content was important.
Once a business owner gets ready to run ads, he or she need to know their budget, should start small, set goals and monitor the metrics, especially impressions, reach, and frequency. Also, there needs to be a consistent core message
Finally, Dr. Barnes mentioned that a business Facebook page cannot just be sell, sell, sell. There needs to be a flow of information, tips, contests, and other items that will keep people engaged.
You can find more resources about the Mississippi “Bricks to Clicks” effort including a variety of publications at: http://www.msbrickstoclicks.com/pubilcations.html . One specific publication looks at the economic benefits of Facebook marketing.
Dr. Barnes mentioned that the rules and opportunities for Facebook, and other social media platforms, are always changing. For example, Facebook has just recently added the opportunity to add a shopping cart on your Facebook page.
Facebook and Facebook ads can be a great marketing tool for your business. But like any other tool, it must be done right and an integrated part of the overall marketing plan.