Having an effective online presence is as important as simply being online.
Being online will bring some likes and friends, but that activity will come from people who already know you or from your family and friends. What you want is an online presence that creates awareness of your business, or educational efforts in our case, and keeps that customer coming back for more. The goal is to make your customer a lifetime ambassador for your business.
Part of our Power of Business effort has been to get first-hand experience on reaching those goals. This video is a first report on our initial efforts as we develop platforms and writing titles that sell. Examples of what we learned are shared plus you get a peek at the on-going effort where we look at the power of Facebook and the Facebook ad.
Online is huge and it matters. Getting found though is often the issue. Just today I read that 2 million blog posts are put online each day. Add that to all of the tweets, posts, pictures, and videos posted, you can see why you need to focus on being efficient and effective in your online efforts.
In the video various types of content formats are discussed. Here at Power of Business we curate content, offer videos, do our monthly chats, provide some short fact sheets, and, of course, our blog.
Admittedly getting online is a scary undertaking. This is where a team can help you out as can a personal learning network. Dipping your toe into the online world may mean finding people you can learn from. There is nothing wrong with lurking and learning. In time, you can begin to ask questions.
An effective online presence means you need to write, think and act differently. People want information quickly and they are typically focused on one problem at a time. You also need to offer some fun and flair. At times you may feel more like an entertainer than an educator. You also need to be flexible and be able to change quickly.
So get online. Engage and network with your customer base. Enhance their online experience. It builds your bottom line!!
Find the Powerpoint slides here at “Are We Entrepreneurs?”