Pam Schallhorn, University of Illinois Extension, recently shared a video from Alton, Illinois. the video is a great example of how, without a lot of dollars, businesses and communities can effectively use videos in their marketing.
Videos continue to grow in popularity and use. Two trends in the use of videos make them attractive for marketing. The first trend is that short is great. This video is around three minutes.
The second trend is that you don’t need a lot of fancy gear, a simple camera or even your smartphone can do the job. Plus you don’t need to do a lot, if any, editing. Even if some editing is needed, there are some programs that most people can pickup and use in just a short period of time.
Check out this video and then, “Lights, camera, and action,” should be your next step.
To here to read Pam’s blog.