In order to do the best job we can, whether we are in business or are a service provider, the bottom line is we must use every resource available.
For business owners, one such resource are other business owners. This idea formed the basis for the Power of Business effort.
For service providers, such as those of us working for Extension, we have this vast network of each other that we can turn to for help and ideas.
Both of these internal resources are great and I hope you use them. Yet many more resources exist in organizations and businesses outside of our and second circles of connections. The example I will use here is the Farmers Market Federation of NY.
This organization provides information for customers, farmers, and market managers. I have followed it for a couple of years. No, I am not from NY but what they provide gives me ideas for my work with local food promotion and the growers involved in that effort.
In there August 17th newsletter, they wrote about holding music events during market days. Now that may not be something new to you, but they included a press release used by a market manager, the Facebook event connection, and a photo used.
The article also provided some other resources (I love these type of freebies) including where to find special days and months (National Chicken Month, National Smile Day, etc). This lets you make an event when you might not think nothing exists. They also challenged market managers to make the market the special event of the week.
There may be nothing new here, but outside resources, such as these, can remind us of ideas we may have forgotten and new twists to something we are already doing.