Online marketing tools and techniques are rapidly growing in use.
Yet the use of such tools among rural business owners and small agricultural business owners has not kept up with the national trends. These businesses tend to continue their use of more traditional marketing tools.
The Center for Rural Enterprise Engagement at Kansas State University has taken a look at this issue among the green industry businesses including garden centers, nurseries, and landscape operations. In this webinar, they discuss their findings and offer ideas on how rural small-business owners can make the best use of online marketing.