Many people do know what they want or are told that something they are already doing would be a good business. But not everyone falls into one of those categories.
Even for those who know what they would like to do, they know that making money would be hard, if not impossible, and so they end up searching as well.
Sometimes finding that idea happens by luck. Often, though, it happens by staying open to opportunities.
I want to share an example of sometimes are right in front of us. And while this group is doing something for a social good, this same idea in other places has been turned into a viable business idea.
Ugly Food of the North sprang out of the discussions of a group of North Dakota thinkers. Like many ideas, the issue was right in front of a whole community. Yet few saw the opportunity and even fewer took action.
So are you looking for an idea? Just let your mind wander. It might be right in front of you. Perhaps invite a group to wander with you.
Just one way to find your idea.