Just want to do a follow up to the Jan 20th post when I highlighted Dr. James Barnes chat on Facebook ads.
If you are a Facebook follower, you know that one of the marketing tools you can use on Facebook are contests. This article, also done by James, looks at how such contests can boost consumer engagement.
He notes, however, the need to follow Facebook’s contest rules.
If you want to do contests make sure you “play by the rules.” Not doing so may harm your future marketing efforts.
With 1.4 billion users using Facebook, it will be time well spent.