The idea of getting one’s business in front of the target audience remains a crucial step.
Yet getting this done continues to become harder and harder. The number of marketing messages grows on a daily basis. As the number of messages grow, consumers are just tuning out more and more of them. Some estimates suggest that 90% of the messages placed before us don’t even register in our minds.
So business owners face getting noticed among the forest of competing marketing messages.
A couple of year’s ago, I did a blog for Small Business Survival in which I noted the importance of networking. That remains one effective tool.
Another tool is the importance of “you” the owner. Your efforts in networking as well as in establishing the brand, reputation, and identity of your business are crucial.
Third, develop your ambassadors. Today with social media and third-party review sites, this step perhaps is easier than it has even been. Encourage people to rate their experience with your company. Just this last weekend, my wife and I ate a favorite restaurant. As we finished our meal, the staff person at our table brought us a postcard and said if we liked our meal to send the card to a friend. The card offered a discount. What a great way to encourage people to spread the word.
The bottom line is that your customer will typically not find you without a great deal of effort on your part. Marketing is key to a successful business.