Mary Peabody, Univ of Vermont, and Steve Hancock, Cornell, offer more tips on how small businesses can keep their online data secure.
In this episode, Mary and Steve discuss how to protect your customers. Businesses need to build trust with clients. It is that trust which then allows the client to provide his or her credit card and personal information when you ask.
There are four strategies a small business owner can use to build such trust:
- Know the data you are collecting. What is it? How will you use it? How are you storing it? Who has access?
- Keep what you need and delete what you don’t.
- Protect the information.
It is not uncommon to hear business owners express concern about the perceived cost of keeping data secure. That cost is made up of two things, software and time.
The software can often be obtained for free. Companies are increasingly will to share it as data security is in everyone’s interest.
As Mary identifies, there will be time involved. Yet the time spent upfront will be much less than what would be spent should a data breach occur. And it is not only the issue of fixing the data breach but the time and energy you will spend in re-establishing trust with your clients. Recovery is much more expensive than time up front.
Another thing business owners can do is to help their customers stay safe when online. A tip sheet was provided that business owners might share with their customers as a place to start.
As a business owner, you want your customers to feel comfortable in engaging with you and your website. Take the time and make the effort to ensure your work does not disappear because of an online security lapse.