Photo (CC) by UNE photos, on Flickr
Information provided by: Susan Moffat, Extension Educator, Oklahoma State University Extension
Storytelling is a marketing tool small business owners should capitalize on. They have great stories on how they got the idea for their business along with its growth, bumps and all. Plus it allows them to highlight some of their own story.
Susan provided the stories that two quilting/fabric shops have included on their websites. (You may see a theme in these stories. I worked with Susan and know quilting is a passion).
Missouri Star Quilt Company discusses the reasons why they started along with why they picked this industry. They make a strong case for going online thus showing that a solid business can grow in small towns. They offer some key elements that helped the business grow. Hamilton, MO has now become a destination because of their efforts. Read their entire story at: https://www.missouriquiltco.com/content/aboutus
Prairie Quilt, http://prairiequilt.com/about-us/our-history/, also has their history posted in the “About us” section. They not only include the history of how Randa became the owner along with information about the team and story hours. They also list nearby hotels. The date the business started as part of their logo as well as their tag line, where sewing is fun, is all found on their website.
Both of these examples show how story telling is a great tool in marketing. You don’t find anything lengthy. Pictures were used to highlight the stories. And they are not just about the business but also about you, the owner.
Do you include your story in your marketing? Do you have a short version to tell when networking? Consider them. Customers enjoy knowing more about how you and your business.
For more information, check out:
Are You Telling (and Selling) with Your Business Story at Small Biz Survival blog