One of the topics that always comes up is the need for them to be found on the various online mapping services. Or if they already are listed on a service, to make sure that their pin or “bubble” is in the correct spot and that the information about their business is correct. In a couple of instances, the pin was incorrectly located by about six blocks.
Six blocks in today’s world could just as well be six miles or six counties. People unfamiliar with an area depend on the directions provided by these online mapping services. If the information is incorrect, it is rare that the traveler will search out the correct location. The bottom line here is lost revenue.
What can you do?
The UNL Extension Community Vitality Initiative, has written a great blog on how you can “Claim Your Bubble.” Read the post and make sure that your business is online and that the information is correct.
An online presence is crucial in today’s mobile society. And the world doesn’t wait for you to get your information up. If you don’t put it there, someone will probably do it for you. It’s your job to make sure it is correct and then to regularly stop by to ensure it remains accurate.