Bartlett Farm Merry Christmas – Used with Permission – Click here to go to video
Small-business owners, like all other business owners, want people to know about their business. They also want to establish a reputation regarding their business and to build a brand.
There are many tools that owners can use to get this done. One such tool, the use of video, has been seeing increased use and is being encouraged by those who work with and support these owners.
Getting into video production is a scary idea though. When suggested, owners think of cameras, editing rooms, putting together a script, and, of course, cost.
Yet more and more often, owners are finding that they can do great video on their own without fancy tools.
An example of the latest video from the Bartlett Farm from northern North Dakota shows how one small business uses video in their marketing and branding campaign. Part of establishing your brand is providing some background of the people involved in the business. They also show that you can have some fun when making them. And they include a visual reference to one of their products.
As you make plans for your next marketing campaign, think about all of the marketing tools you have available. Know where your audience is and how best to reach them.
Video is effective and growing in popularity and is something you can do it yourself. It can put a personality on your business, let your clients be your advocate, and tell your story.
Happy Holidays from Power of Business